Topshop and Topman launching at ASOS was always going to be a big moment, so we wanted to create a campaign that celebrates the coming together of two fashion powerhouses, shining a spotlight on the strength of collaboration.
The campaign featured:
– A party-themed stills shoot, celebrating the event of the year
– WhatsApp conversation on Instagram Stories between ASOS and Topshop/Topman
– A podcast miniseries, ‘Twinning is Winning’, co-hosted by two figureheads from the worlds of ASOS and Topshop, with each episode asking duos ‘how has your plus-one has been the making of you?’