After a successful launch campaign, the ask was simple: build on that momentum to launch the brand's new Rio Radiance SPF range. A UK-specific brief presented the opportunity to capture the joys of a sunny day with a dose of British humour in which the message was that summer is a state of mind. Armed with the colour and energy of the previous creative, we brought Brazilian spirit to the streets of Blighty, come rain or shine – including a PR stunt on Southbank.
Recognised at Cannes Lions International Festival of Creativity.
Creative concept, art direction, taglines, customer-facing messaging.