Everyone had heard of the Bum Bum Cream, but Sol de Janeiro needed a true brand-awareness boost for its launch on ASOS. Cue a parade of body positivity and sensorial delight, in which the campaign acted as a true feast for the senses – getting up close and personal with bodies of all shapes and sizes, showcasing the tactility of the formulas, as well as getting the products into the hands of the ASOS community. The result? One Bum Bum Cream sold every 15 minutes during the campaign launch period.
Creative concept, taglines, customer-facing messaging.