Festival season was heating up, and Nike wanted to be at the heart of it. ASOS’ authority lies in style, rather than sonics, and so the hottest ticket in town was sold: a festival-meets-fashion experience, where the streets of London – the UK’s fashion capital – were dressed in festival iconography with the new season’s best fashion and footwear at the forefront. The campaign acted as a highlight reel of epic memories being made, with content capturing the sentiment of “you-had-to-be-there” moments, culminating with the ultimate headliner – the Cortez sneaker – on full blast.
Creative concept, art direction.