Picture this: It was spring 2021 and the world had had it up to *here* in waist-up dressing. Levi's wanted to celebrate its most iconic jean, and so The 501 Feeling was born. This was about more than just finding the perfect-fitting pair of jeans – it represented the joy of getting dressed again, accessorised with fresh air, blue skies and the open sea.
Creative concept, taglines, art direction, customer-facing messaging.