ARKET – Our Style on Paper

ARKET launching on ASOS called for a meeting of two very different worlds and the task was to demonstrate how they could convincingly come together. Using the meaning of the Scandi brand’s name (‘sheet of paper’, FYI) as a jumping-off point, the message was clear: ARKET’s closet essentials provide the canvas for the ASOS customer to style out any which way. This DIY approach translated with clean shoot visuals customised with a DIY-style design treatment, including post-it notes with styling tips that reiterated the ASOS fashion point of view.

Creative concept, taglines, art direction, customer-facing messaging.